Help our clients to develop a user centric approach toward Digital Transformation
Reshaping Media approach is based upon the concept of Digital Density developed by the Group of Information System at IESE Business School
Digital Density is the percentage of connections, information and interactions per unit of social activity realized through digital technologies
You can see a brief and effective introduction to Digital Density in this short video
We adopt a multidisciplinary and multicultural process to assure the success of our clients' projects, along with the most innovative methodologies like Design Thinking
“Put simply, design thinking is a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity.” Tim Brown CEO of IDEO
A design thinking process is structured in three main phases: INSPIRE, IDEATE, and IMPLEMENT.
INSPIRE focuses on the problems and opportunities that motivate the search for a solution.
IDEATE involves generating a number of ideas that will shape your final solution.
And IMPLEMENT bridges the project room and reality, with a focus on evolving ideas into successful solutions.
Here are collected some of our recent projects.
An innovative adtech company asked for the re-engineering of his software platform, dedicated to secure targeting DEM thanks to Encryption algorithms.
We have supported the company redefining the architecture of the platform and managing the process of re-engineering, defining the roadmap of development, the use cases, the testing procedure and other activities until the go-live of the platform.
Design Thinking Training
A dynamic digital consulting company asked us for the organization of a series of Design Thinking Workshops in order to train his consultants on this methodology.
The adoption of Design Thinking approach has helped them to improve the quality and value of the innovation projects conducted for their clients.
A prominent and worldwide known music hall based in New York asked for the definition of his digital strategy.
As part of a team of 10 consultants from 8 countries in three different continents, we have supported the client to defining its new digital strategy aimed to reach the widest possible audience and to cultivate new, more diverse, audiences to support the future of the art form. The strategy project has helped to define how to implement a new distribution model that through webcasting series and co-production partnerships allows enabling a business model that balances reach and revenue.
One of the most important commercial Broadcast Television in Italy and Spain asked us to explore the monetization opportunities’ of video traffic generated from his contents on mobile devices.
After an accurate benchmark research in the target countries, and in countries like US and UK, we have defined a set of recommendations and an action plan for capturing the potential advertising budgets in the mobile segment.
Go to Market Strategy
A start-up with a revolutionary business model based on a sharing economy platform (aimed to create the balance between consumers wishes and retailers), needed help for the definition of his go to market strategy.
We have supported this start-up defining his overall business plan and the marketing communication plan.
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